![]() ![]() “It’s tricky because people will often critique from the perspective of ‘Would I wear this or not?’ However customer bases are diverse, and criticism has to account for that. Fashion critics in India only equate longevity and branding with repetition, and personally, I feel that’s very limiting to the industry in general.”īhansali feels like the criticism is just as linked to personal preference especially in the context of fashion. A fact that critics globally understand the need for, "which is why brands like Louis Vuitton can change up their narratives whenever they feel the need, and no one questions a change of guard with creative directors, who always bring in a new energy and aesthetic key to them. On the one hand, everyone wants a business model where they gain recognition for one core product category, so they can become a key seller of that product.”īut, he points out, the need to innovate is a creative driver–and it creates a gap in the market for fresh ideas if designers are not innovating. Press-perfect answers that talk about how innovation is not only possible, it's ‘always part of every collection’ a designer does ring hollow unless you actually see it in the flesh and Rai thinks the issue is definitely more local than global. It brings us to the core of the apple Is innovating truly possible without losing your brand narrative and–as gauche as it might seem to talk about it–your customer? The answer is yes… with an asterisk. Buying patterns are no longer dictated by store owners– stylists have become the new merchandisers.” ““There’s no denying it’s a fine line to tread, but I think–both in India and globally–people are expecting fresher ideas from even the most established of designers. The tastemakers have changed altogether, says Rai. This content can also be viewed on the site it originates from. Indian designers have a rich cultural heritage and a strong sense of craftsmanship, which gives them a unique perspective on fashion.” “In the context of Indian designers, it can be both a challenge and an opportunity. “But it’s about understanding your brand’s evolution as compared to previous seasons, and the vision you have for the coming years.” She advocates that social media has created a sense of urgency for brands to constantly come up with new products. “As a designer, I do feel that there is pressure to surprise a discerning audience with every collection,” says Designer Kanika Goyal. The pull the designer feels between letting creativity reign and keeping things consistent is a tough dual act. “Back when I was still a student, not a stylist, (and a commerce student, at that!), I realised I could always recognise his clothes.” “They’ve only just established themselves, and to wage the battle between creative desire and commerce only becomes harder when you’re new, because you don’t have a repeat customer yet you’re creating one.” She harkens back to the first designer whose visual language spoke to her– Wendell Rodricks. The next step is to find jobs for the couple.Stylist Isha Bhansali argues it's the younger designers finding their footing that have it harder. Much to their surprise, it turns out that David is more than capable of measuring his own blood sugar level. From its fairytale beginning, the film increasingly focuses in on humdrum everyday reality: from the importance of routine to the dilemmas experienced by close family members, who tend to be overprotective. ![]() When Monica and David go to live with Monica's mother in a new apartment on the Florida coast, we see how heavy a burden caring for them is for her. Both of their biological fathers abandoned their wives and children within a year of their birth. ![]() Codina films the day-to-day goings on in fly-on-the-wall style, including interviews with family members that show what a crucial role the two broad-minded mothers play in Monica and David's lives. A lot happens during this year they move house, and it turns out that David is diabetic. starts just before the wedding, and follows the couple from that point up to the celebratory dinner to mark their first anniversary. American director Ali Codina made a film about the first year of marriage of her cousin Monica and her husband David: an adult couple with Down's syndrome. ![]()
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